SHOES.com opened its first retail store in Toronto on July 2016. The store is truly unique in its concept to the Toronto community. With over 3000 sq ft of space, the store is designed to create an experience that is similar to what is online. I was in charge of proposing and creating all the printed assets for retail. From tent cards that mimicked brand landing pages and product detail pages, to large format wall graphics, everything was carefully considered so that it all ties together to create a memorable guest experience.